4 ways to make happy hour in your bar more interesting

Most bars have taken up the trend of having happy hour at specific times during the day where customers come to enjoy discounted drinks and other activities at the bar that are meant to pull in more customers. Because happy hour is not a unique concept, there is need for your bar to have really amazing offerings in order to make your customers look forward to this period.

In this article, we’ll share with you 4 ways on how to make happy hour in your bar more interesting.

Go for quality not quantity

Most customers associate happy hour at the bar as the time when bars sell cheap drinks. This should not be the way for you to go if you want to give your customers a more interesting experience. As opposed to going for the cheap stuff, use this as an opportunity to introduce your customers to quality stuff that they would not ordinarily afford to drink through offering cocktails that don’t hurt your bottom line.

Don’t conform to the popular trend

Most bars will offer happy hour at around the same time which is often between 3pm and 6pm, and this is mostly influenced by the laws on alcohol sale that have been set by the local authority. It’s however a good idea not to stick to these times. The idea of happy hour is to attract more patrons to come sample your bar therefore you should consider having it during low traffic moments.

Focus on entertainment

For your bar’s happy hour to be interesting, it should be more than just a time when customers come to enjoy discounted drinks. You should find ways of making them spend more time in the bar therefore more drinks by introducing interesting activities such as assorted games, tournaments, and even open mike activities.

Promote your happy hour

As part of your promotion of happy hour in your bar, it’s a good idea to find creative promotional ideas such as social media campaigns, word of mouth, and guerilla marketing activities and so on. The idea is to create anticipation as well as enough curiosity to draw patrons into your bar and once they are there ensure that you keep them there.

It’s always a worthwhile investment when you focus on drawing customers to your bar because it always translates to direct revenue as long as the experience your bar offers them is worth spending their money on.

4 tips on how to make your bar to stand out

The bar business in the United States is very popular for the obvious reason that Americans love to have a good time and one of our favorite hangout spots is the bar. Ask any American out there and they will tell you that they have their favorite bar and it’s their favorite for a reason.

If you are in the bar business and are looking to get more loyal customers, you need to figure out how to get them into your bar, and how to ensure that they keep coming back. Through this article, we are going to share with you 4 tips on how to make your bar to stand out.

Tip 1: Create a brand

Customers to your bar can only be drawn to it if it has a personality that resonates with them. This is why your bar needs to have a brand identity that is appealing to the potential customer. You need to have an idea of the ideal customer you want visiting your bar and create a brand identity that will draw in such a customer.

Tip 2: Highlight your key selling point

Potential customers may not be able to immediately know what your bar’s key selling point is that differentiates it from other bars therefore you must invest in message to highlight your key selling point. This can be done both offline through word of mouth and other promotional events as well as online through social media.

Tip 3: Organize promotional events

You may have the best services, the highest quality of food and drinks, and the best ambience and so on, but potential customers will not know this until they come to your bar. One of the best ways to get patrons into your bar is through organizing promotional events such as beer and wine tastings, product launches, open mikes, and so on. The idea is to give potential customers a sneak peek into your bar.

Tip 4: Go for quality

Drinks may not be a great differentiating factor because most bars stock the same products but the quality of cocktails, food, glassware, ambience, music and so on can be different. These are therefore the areas that you should focus on and ensure that the quality of what you are offering is way above what your competition is offering.

If you put these four tips into effect in your bar’s operations, you can be guaranteed of a full house most of the time.